Pineider goes back to 1774, with a reputation for making some of the finest paper, leather goods and writing instruments in the world. With new ownership, and a renewed commitment to Italian quality, history and craftsmanship, Pineider also wanted a truly innovative pen range.

One of the most renowned and respected pen designers in the world had just split up with his previous company. Dante Del Vecchio was available, and full of ideas. They got together, and Dante has designed some pens and accessories that are both beautiful and highly practical.

This Demo Avatar ballpoint has been cleverly designed to incorporate a 'word gauge', or ink level indicator. Being a demo version, it's also transparent or semi-transparent, so you can see everything - the refill and the retract mechanism, and how much ink is left.

• Thanks to new technology, the barrel is made of 'UltraResin', an extremely robust material, and the pen is constucted using a method known as 'GlueLess', making it virtually unbreakable.
• The clip is shaped like a feather, yet remains practical in use. There's a spring mechanism inside the cap that lets the clip open very wide, so it can hold onto even very thick pockets and bags, while a little upward turn at the tip makes it easy to attach.
• The metal ring around the cap has some decoration to it, which is perfectly common. In this case, though, it's the skyline of Florence, wrapped all around the ring, along with the Pineider logo.

The overall result is a pen that's really been thought through with the attention to detail and innovation that could only come from Dante Del Vecchio.

The twist-action mechanism extends and retracts the ballpoint tip. Uses standard 'Parker-style' G2 refills, giving you a lot of choices.

134mm long, 11mm wide, weighs 24g. Supplied in a luxury gift box.