That those three letters still mean so much to so many people, 30 years on, probably says it all about the Nintendo Entertainment System.
But we have a bit more space to fill before we get to the notebook itself. While he didn't design the NES itself, much of its success can be attributed to Shigeru Miyamoto. He'd designed the Donkey Kong Game & Watch, where the now-common D-Pad controller first appeared, and the layout of its controls became the controllers for the NES. And who would remember the NES if it wasn't for the games? He created the Mario series. The top three bestselling games for the NES were all versions of Super Mario Bros., and Shigeru was key to the development of all of them.
The controller's layout still lives on to some extent in most games controllers, usually with quite a few extras. When we're playing Pokémon Moon on our Nintendo 3DS, the D-Pad and A/B buttons still control a lot of the game. A similar set of buttons exist on controllers for the PlayStation 4, and the Xbox One, and they'll be there again when the Nintendo Switch appears.
So it brings back memories, by resembling one of the most important parts of one of the most important games consoles. It's also a nice notebook. The front and back of the controller design are thick rubber, with the controls raised so you can pretend you're playing the NES inside your head. Open it up (the notebook, not your head), and there are 120 sheets (240 sides) of plain 120 gsm paper, with the Nintendo Entertainment System logo in the corner of each page. 208mm x 147mm. Roughly 25mm thick, with a bit extra where the buttons are. Officially licenced by Nintendo.
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